Are you ready to go digital with your impressions? Here’s how to prepare for that moment when the sales rep comes into your office to show you all the great stuff their scanner can do.
As a former 3Shape Academy instructor, I used to do demos for 3Shape end customers. I found that it was always best if the decision-maker in the practice and I did the demo one-on-one.
If the dentist is the decision-maker, that person needs to block out enough time to concentrate on the demo. There should be no interruptions or staff to influence the decision because you need to get a good look and feel for the scanner during the meeting. You can always bring the team in later.
It is best if the decision-maker at the practice makes the final call on whether they want to invest in a scanner and if it’s considered an asset to the practice and staff.
Before you even book a demo with a potential manufacturer, you should speak with your lab. They probably work with scans from multiple intraoral scanner makers and have their favorite brands and recommendations about which brands come with which benefits.
Your lab can also tell you about the workflow, sending files, communications, and how to best prep for scans.
One of the most critical requirements when demoing a scanner is to touch and hold the scanner.
It is a new tool, and you need to know whether you could see yourself adopting this new technology.
After all, you and your team will use the scanner routinely. You should evaluate the scanner like you would a car.
In this light, it is vital to know beforehand whether you expect to test ride an Audi or a Ford.
Check its shape, its lines, and kick the tires. How does it feel? Is it solid? Does it feel like a toy? Test drive it like a car.
You want to feel the scanner's maneuverability, its ergonomics.
You want a scanner that looks and feels good in your office because having one will impress your patients and help get in referrals via existing patients, as Dr. Naren Rajan outlines.
When I did demos, I would first scan a few models with the decision-maker. I always tried to use dental models from the clinic, although I had my own with me.
I then wanted them to try and scan me. The models are great, but to understand a scanner, you need to demo it on a real person.
When doing the demo, you should expect to learn about scan strategies, dental software, and where and how you use the scanner (its application). You'll also need to pay attention to its scanning speed, how fast it scans, and what are the contributing factors for getting a perfect scan, like the setup, integrations, sterilization protocols, and IT requirements.
Here’s the BIG 6 you will need to have a solid opinion on before you can make an informed decision.
Accuracy is essential but difficult to discern in a demo situation. Reference clinical studies or speak with your lab partner.
Depending on whether you’re looking at purchasing your first scanner or you’re a veteran, looking for a new model or second scanner, you must get specific information about the scanner during the demo.
Additional questions that you need answers to are:
One of my colleagues wrote a blog post outlining in more detail which questions to ask the sales rep, and why, and made a practical handout for it that you can download for free.
One of the great things about digital dental workflows is their speed and optimized communications. Depending on the IOS brand, you can review design proposals from your lab on your phone, discuss changes with chat, or make notes on the treatment proposals. It is incredibly efficient.
However, your practice needs a proper IT setup to take advantage of this. There are many ways to set up your practice. But the basic idea is that you want to be able to send your scans anywhere you want. And you want to access files and, i.e., treatment software from various PCs in your practice.
I won't go into all the details, but here are some questions you will likely want to know more about during or after a demo:
In short, to have a great intraoral scanner demo, you need to prepare. Remember to focus on critical aspects like scanner feel, usability, image quality, and software simplicity when testing the scanner, but don’t forget topics like support, training and service.
Following the above will help you make an informed decision and get the most out of your demo.